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How to Maximize Your Earning Potential as a Freelancer

1) Focus on Efficiency

Freelancing is an increasingly popular way for people to work and make money. It offers freedom and flexibility on many levels, giving people the opportunity to create their own hours, choose their own jobs, and establish their own businesses. While success in freelancing can depend on numerous factors, one of the most important is efficiency.

Making Your Time Count

When you’re freelancing, your time is limited, and you need to make sure that you’re not wasting it. This means that you need to focus on the tasks and projects that will bring the most benefit to you and your business, and you need to make sure that you’re not wasting time on irrelevant tasks.

To save time, and to maximise efficiency, it is important to focus on tasks and projects that are high-priority. Spend your energy on the most important tasks first, and the ones that will help you and your business in the short and long term. This will help ensure that you focus on quality tasks that lead to results.

Organization

Good organization is also key to maximizing efficiency. Keep your workspace clean and organized, and have a clear plan of action each time you start a new task. This could involve having a color-coded system to sort tasks, or having written and visual prompts. Whatever it is, having a way to organize your workload can really help you to stay focused and on track when it comes to completing tasks.

It is also useful to break down tasks into the separate elements that need to be completed. This way, you can easily see which elements have been completed and which ones still need to be done, which will help you to keep track of progress and allow you to easily identify which tasks may be taking up more time than necessary.

Planning For Delays

It is also important to consider the possibility of delays, both with yourself and with clients. If you’re working with a client, make sure that you allow plenty of time for mistakes, re-edits, and any technical difficulties that may arise.

It can also be helpful to plan for your own delays, such as illness, unexpected difficulties, or simply the fact that some tasks may take longer than anticipated. Calculating in these delays will help to make sure that your business doesn’t suffer due to any unforeseen circumstances.

Access to Resources

Having reliable access to resources is also key to optimizing your efficiency as a freelancer. This could include tools and software, as well as information and advice to help you get the job done.

If you’re working with a client, make sure you have all the resources that you need to complete their task or project. This could involve having logs or systems to track progress, access to different platforms, or even access to a specific network.

Focusing on resources will also help you to consider the bigger picture. By having resources such as software and support, you can save yourself time and effort when it comes to completing tasks, as well as help to ensure that the quality of your work is maintained.

Learning to Say “No”

When it comes to freelancing, it is often tempting to take on too many projects. This can be a mistake, as it can lead to a lack of focus and overwhelm.

To ensure that you are optimizing your efficiency, it can be helpful to learn the art of saying “no”. Turning down some projects can help to free up time to focus on more important tasks and to ensure that you are meeting deadlines comfortably.

Build Connections

One of the most important factors in freelancing is building strong connections. Investing time into building relationships with your clients and colleagues can have a huge impact on your efficiency. This means devoting time to communicating clearly, keeping your clients updated on their projects, and building your network via social media and promotion.

Communicating proactively and showing that you are invested in their business can go a long way in building trust and loyalty. It also helps to save time, as project updates and feedback can be quicker and easier.

Using Technology

Finally, utilizing technology can be a great way to save time and ensure efficiency as a freelancer. There are many tools, software, and applications that can streamline processes, help with budgeting, automate marketing activities, and even coordinate meetings and conferences.

Being able to use technology can be a game-changer when it comes to optimizing efficiency, as it can help to automate processes and make your work easier.

Freelancing is an extremely rewarding and fulfilling way to make money. However, without proper efficiency and time management, it can be difficult to thrive in such a competitive market. By focusing on efficiency, such as organizing your workspace, utilizing resources, and building connections, you can ensure that you are maximizing your time and your potential.Increase Your Rate Regularly for freelancing

2) Increase Your Rate Regularly

Freelancing is an excellent way to gain work experience and make extra income. However, as a freelancer, you must strive to establish yourself as an authority in your chosen field and take benefit of the increasing demand for quality freelancers. One of the best ways to maximize your earning potential as a freelancer is to increase your rate regularly.

This article focuses on how to strategically increase your rate for more successful freelancing. It looks at the different techniques you can use to ensure that your rate is in line with the current market rates, as well as how you can use creativity to boost your rate.

Factors to Consider Before Increasing your Rate

Before you decide to increase your rate, there are various factors you have to take into consideration. The most important factor is your skills, experience, and expertise. The demand for your services and the types of projects that you have completed will also have a major impact on the rate increase.

You should also consider the current market rate for the type of work that you are doing. You can do this by researching similar projects on different freelance websites and comparing their rates. This will give you an idea of how much your rate should be.

Another factor that you should consider before increasing your rate is the quality of work that you provide to your clients. Your clients will likely be willing to pay a higher rate for services if you are able to consistently deliver high-quality results.

Strategies to Increase your Rate Successfully

Once you have taken all the necessary factors into consideration, there are several strategies that you can use to increase your rate successfully.

Specialize in a Niche

Specializing in a specific niche can help you to get more targeted clients who will be willing to pay higher rates for your services. Narrow your scope and focus on offering a specific set of services that are in demand. This will help you to become an authority in your chosen field and get more clients willing to pay higher rates.

Increase your Knowledge and Skills

To consistently deliver superior quality results, it is important to keep up-to-date with the latest trends and technologies. Invest time, energy, and resources in learning new skills and updating your knowledge, which will enable you to become an expert in your field and command higher rates for your services.

Experiment with Different Types of Projects

Don’t be afraid to experiment with different types of projects. Working on different types of projects will broaden your skill set and also allow you to gain experience in different fields. For instance, if you are a web designer, try applying your skills to creating illustrations, animations, or designs for logos or packaging. You may be surprised at the new opportunities that can arise by diversifying your portfolio.

Offer Packages and Discounts

Offering bundled packages and discounts on your services is a great way to attract more potential clients. This will enable you to increase your rate for a larger package of services and also generate more revenue. It will also help to establish you as an authority in your field by demonstrating that you are committed to delivering exceptional value to your clients.

Create Value-based Pricing Model

Be sure to set your rates according to the value you are giving to your clients. Many freelancers focus on hourly rates but this doesn’t always reflect the value that you are providing. For instance, some projects may be more complex or require more time and effort, and should be priced accordingly. Creating a value-based pricing model will help to ensure that you are getting fairly compensated for your work.

Negotiate Rates When and Where Appropriate

Finally, be sure to negotiate your rate when and where appropriate. If you have been offered a project but the rate is not suitable, don’t be afraid to negotiate. Be sure to explain the value that you are providing and try to demonstrate why you should be paid a higher rate.

Increasing your rate for freelancing can be a great way to get more money from your clients and make more from your work. However, it is important to use strategic tactics to ensure that you are offered a reasonable rate. This article has explored the various ways that you can increase your rate for more successful freelancing. It discussed the importance of specializing in a niche, investing in your knowledge and skills, experimenting with different types of projects, offering packages and discounts, creating a value-based pricing model, and negotiating when and where appropriate. By considering these strategies, you can ensure that you are making the most from your work.

3) Set Clear Payment Terms

Freelancing is growing rapidly as a career choice for professionals around the world. While it offers immense flexibility and freedom, it also brings uncertainty and ambiguity when it comes to payment terms. One of the most important things to understand when working with clients as a freelancer is setting clear payment terms.

It’s important to make sure that you and your client know the details of how payments will be made, when they will be made, what fees are included, and what services are being provided before the start of any project. This will help avoid confusion and disputes during and after the work is completed.

Establish a Realistic Timeline

The first step for setting clear payment terms as a freelancer is to establish a realistic timeline for the project. This timeline should include specific deliverables, deadlines and payment milestones. Be clear with the client about when deliverables are expected and when payment milestones must be paid. It’s also important to make sure that the timeline fits within your own schedule and that you have the capacity to complete the project on time.

Know the Client’s Financial Status

The next step is to understand the client’s financial status. This can be done by asking the client to provide you with financial statements or tax returns. This will give you an idea of how much money they can realistically afford to pay you and when. You can also assess financial risk by researching the client’s background, such as their credit history, as this may provide insight into their ability to pay. Additionally, it’s a good practice to ask for a down payment before you begin work, as this will help to reduce your risk and ensure that the project is taken seriously by the client.

Set Terms and Conditions

It is important to set terms and conditions in order to protect both you and the client. Terms and conditions should include, but not limited to, the length of the contract, the deliverables agreed upon, payment milestones, cancellation/termination of contract, and confidentiality. It’s also beneficial to specify what payment methods will be accepted, such as cash, check, credit cards, or electronic payments.

Communicate Payment Expectations

Communication is key when it comes to payment terms as a freelancer. Before beginning any project, make sure to clearly state your payment expectations to the client. This includes discussing when payment milestones will be due and any penalties that may be imposed for late payments. It’s also important to keep the client updated on your progress and any changes to your timeline that may require different payment milestones.

Issue Invoices

Issuing invoices is an important step for setting clear payment terms for freelancing. Invoices should include the full amount being charged, and the terms of payment. It’s also important to include all applicable fees, such as taxes, as this will ensure that the client is aware of the full amount that they must pay. Make sure to include the date the invoice is due, as well as contact information in case the client has any questions.

Get Everything in Writing

Once payment terms have been agreed upon by both parties, it’s important to get everything in writing. This can be done by sending a contract or other legal document that outlines the project, as well as the payment terms. Make sure to include any upfront payments, as well as any fees, late payments or cancellation penalties. By getting everything in writing, there will be less confusion and less chance of a disagreement later on.

Negotiate If Necessary

If the client is unwilling to accept your payment terms, it is important to negotiate. This can include agreeing to modify payment terms or offering discounts for early payments. It’s important to remain flexible, as you don’t want to lose a potential client over minor disagreements.

It’s important for freelancers to set clear payment terms before beginning any project. By understanding the client’s financial status, creating a realistic timeline and setting clear terms and conditions in writing, you can ensure that payment will be made on time and without dispute. Additionally, make sure to communicate payment expectations, invoice the client, and negotiate if necessary to ensure that you are paid according to your terms.Take on Multiple Projects for freelancing

4) Take on Multiple Projects

Freelancing is considered as one of the best ways to work on a flexible schedule and increase your income at the same time. In today’s world, more and more people are opting for freelancing jobs to get out of the mundane 9-5 grind. However, with more and more entrepreneurs and startups taking up the freelancing trend, it can be quite hard to make your mark in the market. To become a successful freelancer, it is important to take on multiple projects and explore different possibilities. Taking up several projects at the same time can bring in extra revenue and at the same time, increase your skills and expertise.

Why Multiple Projects Make You Special

When you work on multiple projects simultaneously, you quickly build a diverse set of skills and experiences. This can become invaluable over time and allow you to take on more unique projects in the future. Though it can require a lot of hard work initially, the experience that you gain will be irreplaceable. You have to understand that the only way to increase your portfolio is to take on multiple projects. This will allow you to acquire the knowledge that you need to succeed.

Build A Strong Network

Taking on multiple projects is a great way to create a strong network of contacts. Working with different clients and delivering successful projects will help you build strong relationships. Make sure you stay in touch with them and use the connections to get more work. You have to understand that freelancing is all about relationships. You have to make use of your network to find more opportunities and grow your business.

Stay Ready For Hectic Schedules

Completing multiple projects simultaneously can become quite tiring and stressful. You have to be prepared to face the challenge and be ready to adhere to tight deadlines. This is important to ensure that you keep your reputation intact and get your client’s approval. Though it will require a lot of hard work and dedication, you will be able to manage more than one project without any difficulty.

Know What You Can Handle

When it comes to taking on multiple projects, it is important to know what you can handle. Make sure you understand your own limits and always be realistic about the projects that you select. Make sure you don’t take on more than you can handle. You have to have the patience and discipline to turn down projects if you think you can’t manage them.

Break down The Tasks To Make It Easier

To make the process of taking on multiple projects easier, you have to break it down into smaller tasks. This will help you manage different projects with ease. Decide which tasks to focus on and set deadlines. Make sure you prioritize your work and handle the most important tasks first. This will help you stay organized and prevent you from feeling overwhelmed.

Batch Processing For Efficiency

One of the best ways to manage multiple projects is by using batch processing. This is a powerful solution that will enable you to complete more tasks in less time. This is why using powerful project management software like Trello and Basecamp can be beneficial. These applications allow you to break down all the work into smaller tasks, assign deadlines, and set reminders. This will help you stay on the right track and complete all the projects on time.

Stay Professional

The key to success when taking on multiple projects is to stay professional. Make sure you communicate clearly with your clients and don’t let your emotions get the better of you. Make sure you acknowledge your client’s feedback and be willing to make changes if needed. Always remember that staying professional and focused is the key to delivering successful projects.

Be Flexible Enough To Make Changes

When taking on multiple projects, it is important to remain flexible and open to making changes. Your clients will appreciate it when you can provide customized solutions for their needs. This will enhance your reputation and make it easier for you to acquire more and better projects in the future.

Taking on multiple projects and completing them successfully will give you the experience, knowledge, and confidence to handle even tougher projects in the future. It is important to keep your focus and stay disciplined to become successful in this field.

5) Focus on High-Value Services

Freelancing offers the potential to make more income while having more flexibility with one’s time and work commitments. The key to success, though, is to focus on offering services that are of higher value. The key value proposition for freelancers is to provide services that clients can’t find in an already crowded market or services that established companies can’t offer cost-effectively. The ability to differentiate yourself and provide value will lead to the best opportunities for success.

Start With A Plan

Just like any successful venture, the first step for freelancers is to plan. What is the ideal service offering that clients can’t get anywhere else? What type of clients will most likely be looking for this service? Where can you find these potential clients? Answering these questions and forming a plan will help freelancers hone in on the services they should offer.

Be Flexible

Freelancers should be willing to stay flexible and adapt to any changes in the market and the needs of clients. Small businesses and startups may sometimes have limited budgets, so it’s important to be flexible when it comes to pricing. However, flexibility shouldn’t come at the cost of compromising quality. Non-negotiables and standards should always be taken into account.

Make investing a top priority

Freelancing can be a great way to generate additional income, but it’s important to also focus on long-term investments. Investing in technology and other tools to make your services more efficient and better able to serve clients will result in a much more lucrative business model. Investing in education is equally important. Maintaining up-to-date knowledge of the trends and technology will help freelancers to stay ahead of the competition and remain relevant in their field.

Leverage Your Expertise

One of the best ways to provide high-value services is to focus on the areas where you have the most expertise. Having a deep understanding of certain topics or industries can be a powerful way to differentiate yourself and offer services that can’t easily be found elsewhere. Freelancers should focus on leveraging their existing expertise to provide the best level of service possible.

Focus on Your Network

Successful freelancing requires the ability to build a strong network. This doesn’t necessarily mean a large one, but rather a focused one. Building strong relationships with key players in the field is essential for any freelancer. It also means reaching out to potential clients and building relationships with them so that when they need a service, they know exactly who to turn to.

Quality Over Quantity

Freelancers should focus on delivering quality services over quantity. Taking on too many projects will ultimately lead to burnout and poor quality work. It’s better to take on fewer projects, be selective about which projects to take on and focus on delivering high-quality work.

Be Open to Criticism

No one likes to hear criticism, but it’s a necessary element of every freelancer’s journey to success. Clients will often have feedback that can help freelancers strengthen their services and ensure that they’re consistently providing value. Being open to constructive criticism will help freelancers improve their services and stay competitive.

Stay Up-To-Date

Staying informed on the latest trends and technologies related to the services you’re offering is essential for freelancers. Keeping up with industry news, advancements in technology, and other relevant information can help freelancers to stay ahead of the competition and position themselves as leading experts in their field.

Continuously Improve

Freelancing is a never-ending learning process. It’s important to actively strive to improve services, workflows, processes, and even marketing strategies. Continuous improvement is essential for any freelancer looking to stay ahead of the competition, secure better clients, and provide higher value services.

Promote Your Services

Just because you’re offering high-value services, that doesn’t mean people will automatically know about it. Freelancers must actively promote their services, network with potential clients, and reach out to people who can help spread the word. Spending some time and energy on marketing activities can help freelancers to build their reputation and secure more business.

Be Proactive

It’s important for freelancers to stay one step ahead of their competition. This means being proactive in researching and exploring new and innovative ways to provide services and meet clients’ needs. By identifying trends early on and taking advantage of new opportunities, freelancers can stay ahead and position themselves for long-term success.

Freelancing can be a great way to generate additional income and enjoy more flexibility in one’s work commitments, but it requires a focus on delivering high-value services that clients can’t find elsewhere. By committing to a plan, investing in areas that can benefit their business, leveraging their expertise, networking with potential clients, and continuously improving their services, freelancers can increase their chances of success.Diversify Your Offerings for freelancing

6) Diversify Your Offerings

Freelancing is an incredibly popular career path, and with the right hustle and the right mindset, freelancers can make a great living. It’s important, however, to diversify your offerings in order to ensure your long term success when you’re a freelancer. That way, you can also take on different types of projects and gain more experience too.

Understand Your Niche

In order to diversify your offerings, you have to first understand which niche you’re working in. This can be anything from content writing and graphic design to programming and copywriting. You need to focus on the type of work that you excel at, and then consider which other skills you have that could help you expand and grow your freelancing business.

Identify Gaps in the Market

Once you understand your niche, you can then identify gaps in the market. What services are clients looking for but can’t find? This is where you come in. By taking the time to identify a potential market need and fill it, you are providing yourself with an opportunity to expand your freelance career.

Research Competitors

Once you have identified gaps in the market, it’s time to do some research on your competitors. What services are they offering, and what sets them apart from you? You need to understand what you’re up against so you can make sure you’re competitively priced and offering the best quality services possible.

Evaluate Your Pricing Strategy

When it comes to diversifying your offerings, you also need to make sure you’re pricing your services competitively. If you’re offering similar types of services as your competitors, then you need to make sure you’re offering them at a reasonable price. That way, clients can see you as an attractive alternative.

Develop Your Brand

Aside from offering competitively priced services, you also need to focus on developing your brand. Creating a memorable brand is key to differentiating yourself from competitors and helping you stand out in the freelancing space. This means creating professional-looking logos and marketing materials, as well as a website and blog that reflects your brand.

Network

In order to be successful when freelancing, it’s important to take the time to build relationships with potential clients. This means attending industry events, using social media to promote yourself, and reaching out to companies that might be interested in working with you. The more relationships you build, the easier it will be for you to land projects and attract clients.

Be Flexible

When you’re freelancing and want to diversify your offerings, you also need to be flexible. This means being willing to take on projects that might be outside of your comfort zone, as well as trying out different types of projects and tasks. That way, you can gain more experience and potentially open up other opportunities down the line.

Stay Focused

When you’re diversifying your offerings, it’s important to remember to stay focused. While it’s great to explore different types of work and projects, it’s also important to stay focused on the task at hand. If you’re spread too thin, you’ll find yourself unable to deliver the results you promised to your clients.

Invest in Training

Finally, if you have a long-term goal of diversifying your offerings, it’s important to invest in the right training. Professional development courses and seminars can help you gain the skills you need to be successful in the field. Depending on your niche, there are many courses and certifications that you can get to help you succeed.

Diversifying your offerings is an important part of freelancing success. By taking the time to understand your niche, identify gaps in the market, research competitors, evaluate your pricing strategy, develop your brand, network, be flexible and stay focused, and invest in training, you can unlock even more success as a freelancer and take on more interesting projects.

7) Remain Open to Learning

Freelancing can be an incredibly rewarding and fulfilling career, but getting it right requires mastery of essential skills like customer service, time management and communication. To be able to consistently deliver top-notch work and reach the high standards that customers expect, you must remain open to continuous learning. It’s not enough to rely on your basic knowledge; you also need to learn as much as possible about freelancing as a career and how to stay ahead of the competition.

Stay Ahead Of Technological Advancements

Technology is playing an increasingly important role in today’s workplace, and the same is true of freelancing. New tools and platforms are emerging all the time, and it’s important to stay up-to-date with the latest developments in order to remain competitive. It’s not enough to just have a basic understanding of the platforms you use; you should also be aware of any new features or advancements that can benefit your workflow and make your services even better.

Millions of online resources are available to learn more about technology, and it can be beneficial to spend time each week reading up on recent trends and new developments in the industry. You may also want to consider taking some online courses to get a more in-depth understanding of the new technology, or look for an expert to mentor and guide you on using the platforms more efficiently.

Constantly Strengthen Your Domain-Specific Skills

Similarly to how technology is constantly changing, the nature of work can also evolve at a rapid pace. For example, new trends, techniques and strategies may become popular which could require you to reshape the way you’re doing things. This might mean investing some time and effort into learning new skills or expanding your knowledge in your chosen field of work.

It’s important to realize that no-one knows everything and that it’s essential to remain open to learning new concepts and skills. To remain competitive, your best bet is to focus on your specific field of work and make sure you stay up-to-date with the latest trends and developments.

You might not have the time or resources to take on a full course but by actively researching and reading up on industry topics, you can keep yourself informed and stay in the know. Another great way to stay in the loop is by establishing and cultivating relationships with experienced professionals in your domain so that you can learn from them and have them as a sounding board.

Continuously Network And Establish Meaningful Connections

Networking is a key element in any industry, and especially in freelancing. Meeting people, making meaningful connections and building a strong network of relevant contacts can open many doors for you in terms of learning and career advancement.

Attending events, conferences and seminars and participating in online forums related to your industry is a great way to start networking and meet potential colleagues, collaborators and customers. Communicating with experienced professionals and staying abreast with the latest news and developments in the industry will help you learn what works and what doesn’t, and can also lead to valuable business opportunities.

Staying Adaptable To Social And Political Changes

Being a successful freelancer and staying competitive in the current market also means being aware of and adapting to social and political changes, especially when it comes to trade and labor. The landscape of work and freelancing can change drastically depending on government regulations, restrictions and policies, and so, it’s important to keep an eye on the news and stay informed.

Resources like news outlets, trade associations, unions and even social media can be great sources to help you stay abreast of the changes and help you plan accordingly. It’s also useful to research the industry standards, laws and regulations which are related to freelancing in your area so that you can understand them better and plan your next steps accordingly.

We live in an ever-evolving landscape, and staying ahead of the competition requires us to remain open to learning. As a freelancer, you have the opportunity to set yourself apart and excel in your field by investing time and effort into continuously strengthening your skills and staying abreast with technological advancements, changes in the labor market and the latest news. So make sure you remain open to learning and always strive to better yourself.

8) Take Advantage of Referrals

Freelancing is a growing industry where businesses and individuals are looking for professionals to help fill gaps in their operations whether it be for a project or continual work. As a freelancer, it is important to build your career or business in a way that allows you to take advantage of referrals. After all, the best advertisement for your services is a happy customer.

Referrals can be the best way to build a profitable business for freelancers. By tapping into personal contacts, a freelancer can boost their chances of getting hired. This is because most referrals come from mutual friends or acquaintances who are familiar with the freelancer’s work and trust their abilities. Personal referrals add credibility and trustworthiness to the freelancer’s profile.

Creating Referral Opportunities

The key to creating referral opportunities is to ensure that you deliver what you promise – quality service on time. Being consistent with your professional deliverables makes it easier for customers to refer you to others.

When a customer is happy with your work, make sure to ask them to recommend you to their friends or colleagues. You can do this through direct requests or through email channels. Explain to them the importance of referrals for your business.

Also, offer incentives for customers who provide referrals. You can set up a “refer-a-friend” type of program where customers get discounts or other rewards for every person they refer. This will make it more attractive for them to spread the word about your services.

On the other hand, always demonstrate a strong code of ethics and be professional when conducting business. Poor etiquette and poor communication will taint your reputation and may prevent potential customers from using your services.

Making Use of Social Networks

Social networks can be a great avenue to find new customers. Create profiles in all relevant freelance sites and ensure they are up-to-date with relevant information. Also include a portfolio showcasing your previous work and endorsements you might have received.

For each platform, try to determine who your target market is and tailor your membership accordingly. Join relevant groups and participate in discussions, provide advice and be engaged with your target community. This will create opportunities to build professional relationships, get more exposure and potentially land more referral-based jobs.

Make sure to follow up on your contacts regularly and promote your services from time to time. Keep an eye out for potential job openings you can apply for.

How to Obtain Referrals

The key to obtaining referrals for freelancing is to maintain and nurture your relationships with customers and employers. Take a proactive approach and look for every opportunity to showcase your skills and promote your services.

Another way to get referrals is to work with other freelancers. Make sure to talk to, collaborate and form alliances with other freelancers in your field. Keep track of the professionals they are working with and any job openings they might have.

Finally, don’t underestimate the power of word-of-mouth. Ask your family, friends and colleagues if they know of any potential job openings. They may be able to put a good word for you and provide introductory contacts.

Using referrals for freelancing can be a great way for freelancers to find new customers and opportunities to demonstrate their skills and expertise. This method of marketing requires a certain level of engagement from the freelancer to build relationships and showcase their services.

At the same time, having a quality product and being consistent with your professional deliverables will ensure your reputation and good word of mouth. Be proactive, take advantage of social networks and maintain your relationships with customers and colleagues.

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