Writing Testimonials for Others
Testimonials play a very important role in freelancing. They can be used to convince potential customers to hire you, showcase your skill, and help establish your reputation as a professional freelancer. Writing effective, persuasive testimonials is an art, and can be very challenging. Fortunately, by following a few simple steps, you can craft powerful, persuasive testimonials that will do your freelancing career the most justice.
Identifying the Right Person to Write the Testimonial
The first step to writing an effective testimonial is to identify an appropriate person to write it. You should look for a customer who is knowledgeable about your work, has had a positive experience with you, and who can write in a clear and concise manner. Your strongest references will come from customers who have seen the best results from your work, and who can give specific examples of the difference your services have made for them.
Using Clear and Concise Language
Once you’ve selected the author of the testimonial, you’ll want to make sure their writing is clear and concise. Good testimonials should explain what you did, emphasize the results and benefits, and include some personal comments about the customer’s experience with you. Avoid overly technical or industry jargon, as it can be difficult for potential customers to understand. Instead, focus on using language that is straightforward, simple and easy to follow.
Making it Relevant to the Reader
When you craft the testimonial, you should make sure that the language and content are relevant to the reader. Think about their needs, and how your services have met those needs. Explain the results that the customer has experienced thanks to your work, and how it has affected their business. Focus on facts rather than just expressing enthusiasm, as this will make the testimonial more relatable and believable.
Including Specifics and Examples
Include specifics and examples wherever possible, as this will make the testimonial stronger and more effective. Describe the specific improvements and outcomes that the customer has experienced, and include any specific comments that they have made about the quality of your work. This information can be used to add real evidence to the testimonial.
Maintaining Consistency and Professionalism
Finally, make sure that you maintain a consistent and professional tone throughout the testimonial. The language should be appropriate, polite and respectful. Avoid including any negative comments or criticisms, as this can counter the effects of the testimonial.
Writing testimonials for others in freelancing is an important part of building your reputation as a professional. By following the tips outlined above, you can create powerful, persuasive testimonials that will help your career the most. Investigate and identify the right person to write the testimonial, use clear and concise language, make it relevant to the reader, include specifics, and maintain consistency and professionalism. Doing these five simple steps will help ensure that your testimonials have the most positive impact.